Source: 404 Media

Snapchat is reserving the right to put its users' faces in ads, according to terms of service related to its "My Selfie" tool (formerly "AI Selfies"), which allows users and their friends to create AI-generated images trained on their selfies.

Users have the option to opt out of this by toggling off a "feature" in the app called "See My Selfie in Ads," but according to 404 Media's testing this feature is on by default.

"My Selfie is used to power Generative AI, Cameos and other experiences on Snapchat that feature you, including ads," a pop up in the Snapchat app says. "My Selfie uses your images and information to do this."

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After seeing the popup, I searched for instances of people getting ads featuring their own face on Snapchat, and found this thread on the r/Privacy Reddit community where a user claimed exactly this happened to them. In an email to 404 Media, Snapchat said that it couldn't confirm or deny whether this user was served an ad featuring their face, but if they did, the ad was not using My Selfie images. Snapchat also said that it investigated the claim in the Reddit thread and that the advertiser, yourdreamdegree.com, has a history of advertising on Snapchat and that Snapchat believes the ad in question does not violate any of its policies.

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Read more: https://www.404media.co/snapchat-reserves-the-right-to-use-ai-generated-images-of-your-face-in-ads/