Fearless supporters of United Way of Greater Houston rappelled down the 26-story DoubleTree Hotel in the Galleria on Friday, raising funds for programs to help struggling families.

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Each participant raised at least $1,500 to participate in Rappel for a Reason. Among the high-flying 80 rappelers were Houston Texans mascot TORO, United Way President and CEO Amanda McMillian, Enbridge executive Cynthia Hansen, and business leaders like Amegy Bank's Steve Stephens.

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The excitement wasn't just on the ropes -- there was also a lively "on the ground" celebration with food, music, and plenty of cheers for those making the descent. While some may have preferred to stay grounded, the support for those rappelling was palpable as the crowd rallied around them.

The idea for Rappel for a Reason may have seemed unconventional at first. "A community volunteer sent us an email and said, 'How about we jump off a building?'" McMillian recalls with a smile.

What started as a bold suggestion quickly turned into a beloved annual tradition, now in its third year, and raised over $150,000 this time around -- surpassing its original goal.

For McMillian, the impact of the event is clear. "We are here to help our neighbors reach and stay on the path to financial stability," she said.

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