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Factors that could cause actual results to differ from these forward-looking statements can be found in our annual report on Form 10-K, which was filed with the SEC on March 8th, 2024. This filing, which may be supplemented with subsequent periodic reports we file with the SEC, is accessible on the SEC's website and our Investor Relations website. Any forward-looking statements made on today's conference call, including responses to questions, are based on the current expectations as of today, and TaskUs assumes no obligation to update or revise them, whether as a result of new developments or otherwise, except as required by law. The discussions throughout today's call contain non-GAAP financial measures.
For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP metric, please see our earnings press release, which is available in the IR section of our website. Now, I will turn the call over to Bryce Maddock, our co-founder and chief executive officer. Bryce?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Thank you, Trent. Good afternoon, everyone, and thank you for joining us. In the third quarter, we generated $255.3 million, outperforming the top end of our revenue guidance by $9.3 million. We delivered the most quarterly revenue in TaskUs history and returned to double-digit revenue growth of 13.2%.
This was made possible by our team's relentless focus on our four strategic growth levers: taking share from competitors, cross-selling our specialized services, diversifying our client base and industry verticals, and leading in the deployment of AI and automation tools. While we are celebrating today's revenue milestone, we aren't done yet. We expect our growth rate to continue accelerating into the fourth quarter of the year for another record-setting quarter. We now expect revenue of $988 million to $990 million for the year, an increase of $24 million at the midpoint.
Our team's tireless efforts have enabled us to increase the midpoint of our full year guidance by $64 million since our initial 2024 guide, putting us on pace to grow revenue by 7% for the year. On the back of our strong Q3 revenue, we delivered $54.2 million in adjusted EBITDA in the quarter. This exceeded the $52.7 million midpoint of our most recent guidance by $1.5 million or nearly 3%. This represents an adjusted EBITDA margin of 21.2%, which was below our guidance of 21.5%.
Consistent with last quarter, the acceleration in our growth rate requires additional investments in operations, facilities, hiring, and training, which impacts our margins and cash flow. In addition to this, we have made the decision to play offense and invest even more in developing our specialized service lines, deploying new technologies, and accelerating sales and marketing. This year, we've watched as many of our competitors have struggled to deliver growth and have reduced their guidance. In response, they are now playing defense as TaskUs continue to take share.
Given our success, we've decided to significantly increase our investments in the industry and service line expertise and operational excellence that we believe make us the provider of choice for our clients. These investments will reduce our margins in the near term. However, it's a trade-off we're willing to make as we believe it will allow us to sustain our growth rate into next year. At the midpoint of our guidance, we now expect to deliver approximately $212.6 million in adjusted EBITDA, reflecting a margin of 21.5% and approximately $110 million in adjusted free cash flow for the full year 2024.
In summary, our team continues to deliver results that exceed our expectations. We continue to see robust global demand from new and existing clients. We expect our revenue growth will again accelerate in Q4. As we look to 2025, we believe our growth rate and margins will continue to be among the best in the industry.
Next, I'll go through some of the highlights of our Q3 performance. Then Balaji will walk through our Q3 financials, Q4 outlook and our increased full year 2024 guidance. Q3 revenue was $255.3 million, an increase of 13.2% on a year-over-year basis. This increase was reflective of year-over-year and sequential quarterly growth across all three of our service lines.
Q3 saw strength in revenue and bookings from our top 20 clients who generated 68% of total revenue during the quarter. In particular, we again saw strong demand from our largest client who contributed approximately 23% of total revenue in Q3, up from 20% in Q2. We anticipate revenue contribution from this client will increase again in Q4. We're excited to continue to grow our relationship with our largest client in support of their generative AI and trust and safety initiatives.
Excluding our largest client relationship, revenue from the rest of our business grew approximately 8% in Q3 of 2024. In terms of delivery geographies, as expected, revenue from U.S. delivery declined 4% in Q3 on a year-over-year basis. As a result, U.S.
revenue was approximately 12% of total revenue during Q3 versus 14% in the prior year. Our offshore geographies again demonstrated strong revenue growth of approximately 16% year over year. For the seventh quarter in a row, revenue delivered in Latin America grew by more than 40% year over year in Q3. We also delivered year-over-year growth in all of our other major delivery geographies outside of the U.S.
These include the Philippines, India, and the rest of the world. We ended the quarter with approximately 54,800 global teammates, an increase of approximately 3,100 teammates from the end of Q2. In Q3, our sales and client service teams once again delivered exceptional performance. At 83% of total signings, the majority of our bookings continue to be driven by new wins from existing clients.
This was largely reflective of strong bookings from our largest client, where we continue to have success selling our specialized services against the competition. From a delivery location perspective, Q3 bookings were strongest in Latin America, followed by India and the Philippines. During Q3, we again made progress on our strategic goal of cross-selling our suite of specialized services to our client base. Revenue growth from clients that utilize more than one of our service lines increased 25% year over year.
Shifting to our service lines. We returned to year-over-year growth in all three of our service lines during Q3 with trust and safety and AI services delivering strong double-digit growth. Digital customer experience saw mid-single-digit year-over-year growth of 6.3% in Q3, an improvement compared to the 1.7% year-over-year decline we saw in Q2 of this year. Amongst others, DCX saw improved growth from new clients, particularly in the fintech, professional services, and health tech verticals as a result of our continued focus on diversifying our client base and industry verticals.
While we saw modest revenue increases from certain crypto and equity trading clients in Q3, this cohort remained below 5% of total revenue. Given our year-to-date performance, we expect DCX growth to continue to accelerate but remain in the single digits during Q4 of 2024. In terms of DCX signings in Q3, we saw broad-based strength in bookings across most of our vertical markets. We signed a major expansion with a large global e-commerce retailer.
Here, we're delivering services from India, and we are the No.1 vendor in a network of dozens of providers. A major highlight for the third quarter was an expansion of a Q2 competitive takeaway with an international developer of cloud-based websites and e-commerce solutions. Based on the stellar performance that we had out of the gate, this client awarded us a large scale-up commitment in Colombia on top of the initial Q2 win. This is emblematic of the success of our strategy of taking share from the competition.
Here, we have successfully taken millions of dollars of business from one of our direct competitors based on our superior operating performance. Another example of this strategic focus was the significant expansion of the work we provide to a client we first won in Q1 that provides technology-enabled legal solutions. With expansions in India, Mexico, and the United States, we've grown the breadth of the services we provide to include tax support in addition to customer support, sales, and learning experience. Lastly, while not signed in Q3, we were verbally awarded and began preparing to launch our first contract in support of a large enterprise healthcare payer.
This marquee relationship was cultivated for over a year and is a sign that our enterprise healthcare expansion strategy is working. Turning to trust and safety. Revenue growth in this service line was again accretive to our overall growth rate, increasing 30.8% year over year. This marked the third consecutive quarter with growth in excess of 30%.
Similar to Q2 of 2024, we again saw broad-based growth, including from our largest client, as well as with certain fintech, social media, and technology clients. As a reminder, trust, and safety includes our financial crime and compliance specialized service offerings, which we have previously referred to as risk and response. Going forward, we will refer to these services as Financial Crime and Compliance, or FCC, in order to better align to market and industry analyst nomenclature. With that said, once again, this subservice line was accretive to the overall growth rate of trust and safety in Q3.
Based on recent trust and safety booking trends, we expect this service line to continue outpacing the rest of our business. As a result, trust and safety will represent an increasing percentage of total revenue in future quarters. Notably, during Q3, we signed multiple significant statements of work expanding the scope of the trust and safety solutions we provide to our largest client. In addition to traditional content moderation, this included services focused on AI safety, which sits at the intersection of trust and safety and AI services.
We also signed a contract to provide European-based content moderation solutions to a video game developer and provider of an online marketplace for PC gaming. Moving on to AI services. Revenues in this specialized service line not only returned to growth in Q3 but accelerated to double-digit growth of 17.8% on a year-over-year basis. We are pleased with the trajectory of this service line, which has been driven by strong revenue growth from our largest client, a provider of tech-enabled legal solutions, our largest autonomous vehicle client, and the world's leading large language model.
We continue to see strong demand for AI services across multiple client verticals, including clients in the social media and generative AI industries. We again signed multiple new statements of work supporting our largest clients' generative AI initiatives and an expansion of our relationship with our largest autonomous vehicle client in Q3. Here, we're supporting this client as they expand their fleet of cars in both new and existing markets. We also continue to grow our relationship with the world's leading developer of generative AI technologies across all three of our service lines in multiple geographies.
Given this demand and our success selling AI services, we anticipate this service line will again deliver double-digit growth in Q4. Before moving on to our updated 2024 outlook, I want to provide a brief update on our own generative AI initiatives. Here, too, we are playing offense, deploying our TaskGPT platform to clients in order to drive increased efficiency, quality, and customer satisfaction. Combining this technology with our well-trained teammates has delivered a significant impact and supported our return to double-digit growth.
We continue to believe generative AI has created more opportunity than risk for TaskUs. We're seeing that opportunity emerge in the form of demand for our specialized service offerings that focus on AI safety, development, and maintenance. We recognize that over time, GenAI will automate certain customer interactions. We are leaning into that possibility, automating our own workflows using TaskGPT and other tools.
We also continue to play offense by investing in new capabilities to grow our offerings supporting complex and sensitive customer interactions and content types. We believe specialized services like our trust and safety, AI services, financial crime and compliance, sales and customer acquisition, customer success, and more complex forms of customer support and technical support are far less exposed to the risk of automation than basic call center work. Before handing it over to Balaji to provide more details on our Q3 results, I want to touch briefly on our 2024 outlook. In light of our strong year-to-date operational execution and sales momentum, we're increasing our full year revenue guidance to between $988 million and $990 million.
This represents a $24 million increase to a midpoint of $989 million. For Q4, we expect to deliver an accelerating double-digit revenue growth rate that will require us to continue investing in new facilities, hiring, and training initiatives, which will have some impact on our margins this year. As a result of these factors and our increased revenue guidance, we expect full year adjusted EBITDA of approximately $212.6 million, representing a margin of approximately 21.5% and adjusted free cash flow of approximately $110 million. As we look to 2025, we believe the tireless work of our team has set the company up for another great year.
I look forward to sharing the details of our 2025 plan during our Q4 earnings call. With that, I'll hand it over to Balaji to go through the Q3 financials and our 2024 outlook in more detail.
Balaji Sekar -- Chief Financial Officer
Thank you, Bryce, and good afternoon, everyone. In the third quarter, we earned total revenues of $255.3 million, once again beating our Q3 guidance range of $244 million to $246 million. Revenues increased by 13.2% compared to the previous year, beating our expectation of approximately 8.6% growth at the midpoint of our guidance. We outperformed our guidance, primarily driven by stronger-than-expected volumes with existing and new client ramps.
In the third quarter, our DCX offering generated $155.2 million for year-over-year growth of 6.3%. Sequential growth also accelerated from 3.4% in Q2 to 4.6% in Q3. As Bryce covered earlier, this service line growth was primarily attributable to strong new client revenue performance. Similar to Q2, we saw positive results from our strategic focus on clients in the fintech, BFSI, health tech, and generative AI industries.
We also saw strength in our entertainment, gaming, and professional services verticals. These increases were partially offset by declines from a U.S. travel industry client and certain client cost optimization initiatives, which we have discussed on prior calls. Our trust and safety offering, which includes our content moderation and financial crime and compliance services grew by 30.8% compared to Q3 of 2023, resulting in $63.7 million of revenue.
Sequential growth also accelerated from 6.9% in Q2 to 7.8% in Q3. As discussed earlier, we are excited about the progress in this service line, which included a continued acceleration of growth by our largest client and strong growth in our fintech vertical, where our financial crime and compliance services continue to align well with our clients' needs. We also saw growth for our trust and safety solutions across most of our verticals from a mix of new and existing clients. Our AI services service line grew by 17.8% year over year, delivering $36.5 million in revenue, primarily as a result of expansion in services we provide to our largest client and our largest autonomous vehicle client.
Additionally, we have seen demand for AI services pick up in support of our clients' generative AI development testing and maintenance initiatives. We expect AI services' year-over-year growth rate to again accelerate in Q4 as our clients ramp up their generative AI investments. In Q3, revenue concentration with our largest client was approximately 23%, up from 19% in Q3 of 2023. Here, we have returned to accelerating growth and expect our revenue concentration to increase again in Q4.
Our top 10 and top 20 clients accounted for 56% and 68%, respectively, compared to 55% and 67% in Q3 of the previous year. We saw growth across all of our primary client-size cohorts, our largest client, top 10, and top 20 clients. And we continue to see strength from clients outside of our top 20, which grew 7.5% year over year. In the third quarter, we generated 57% of our revenues in the Philippines, 12% in the United States and 12% in India, and 19% from the rest of the world.
We saw particularly strong year-over-year revenue growth in excess of 40%, again in Latin America, as well as strong acceleration of growth in Europe, resulting from recent competitive takeaways in the region. For the full year of 2024, we continue to expect year-over-year revenue growth in all of our delivery geographies other than the United States. Our cost of service as a percentage of revenue was 60.2% in the third quarter compared to 57.7% in Q3 of the prior year. The increase was due to typical wage and benefits cost inflation, competitive pricing pressures, and higher recruiting and facilities costs to support revenue expansion as a result of our improved revenue outlook, offset by the benefit from the stronger U.S.
dollar compared to the previous year. In the third quarter, our SG&A expenses were $62.7 million, or 24.5% of revenue. This compares to SG&A in Q3 of 2023 of $57.1 million or 25.3% of revenue. Stock compensation expenses decreased by $3.1 million compared to the previous year.
This reduction was partially offset by our ongoing investments in operations, sales, marketing, and technology. In addition, we incurred higher bonus expenses due to improved company performance that we discussed on our last call. Q3 of 2024 also included an expense of $4.4 million related to litigation costs that are nonrecurring and outside the ordinary course of business. These litigation-related expenses have been excluded from our adjusted EBITDA metrics.
In the third quarter of 2024, we earned adjusted EBITDA of $54.2 million, a 21.2% margin versus our guidance of $52.7 million and 21.5% margin at the midpoint. Our guidance was based on Forex rates at the time of our forecast. And during Q3, the U.S. dollar declined against certain currencies.
This resulted in an adjusted EBITDA margin reduction of approximately 0.4%. Absent the decline, we'd have slightly outperformed our adjusted EBITDA margin guidance. At $54.2 million, adjusted EBITDA in the quarter was higher than the prior quarter and the same period last year. As Bryce mentioned earlier, the quarter was also impacted by ongoing ramp expenses associated with the higher-than-expected revenue growth for the year and the investments to support the momentum of the business as we head into 2025.
Adjusted net income for the quarter was $34.3 million and adjusted earnings per share was $0.37. By comparison, in the year-ago period, we earned adjusted net income of $30 million and adjusted EPS of $0.32. Our adjusted EPS included the impact of our lower share count resulting from our stock repurchase program. Now moving on to the balance sheet.
Cash and cash equivalents were $180.4 million as of September 30th, 2024, compared with the December 31st, 2023 balance of $125.8 million. Our net leverage ratio continues to be healthy and was 0.4 times at the end of Q3. As of quarter end, we had approximately $41.8 million of authorization left on our share repurchase plan. Given its programmatic design, we repurchased an immaterial number of shares during Q3.
Cash generated from operations on a year-to-date basis was $98.2 million through Q3 of 2024 as compared to $103.9 million through Q3 of 2023. The decrease was primarily driven by changes to working capital associated with the growth in the business, as well as an increase in tax payments. Our capital expenditures decreased on a year-to-date basis to $18.8 million through Q3 of 2024 compared to $22.9 million through Q3 of 2023. The strength of our anticipated client ramps will continue driving an increase in investments during the remainder of 2024.
As a result, we now expect capex to be approximately $36 million for the year. Year-to-date adjusted free cash flow was $82.2 million or 52.7% of adjusted EBITDA. As noted in Q2, we expect lower adjusted free cash flow conversion due to increased capital expenditures and the buildup of working capital associated with our accelerating revenues during the remainder of 2024. In terms of our financial outlook for the remainder of the year, we now anticipate full year 2024 revenues to be in the range of $988 million to $990 million.
We expect to earn full year 2024 adjusted EBITDA margin of approximately 21.5%. The revision in adjusted EBITDA margin guidance captures the impact of foreign exchange, ramp costs to deliver the increased revenue forecast and additional investment that we spoke about earlier. We expect to generate adjusted free cash flow of approximately $110 million for the year. This implies a conversion rate of over 50% from adjusted EBITDA, a great demonstration of our financial discipline.
Our adjusted free cash flow guidance excludes the impact of certain litigation costs, which are nonrecurring and outside the ordinary course of business. For the fourth quarter, we expect revenues to be in the range of $267.3 million to $269.3 million, which includes approximately $6 million of seasonal revenues. We expect our adjusted EBITDA margin to be approximately 21.1%. The adjusted EBITDA margin guidance for the fourth quarter and full year is based on current forex rates.
So, any change to currency rates would impact our margins. As a reminder, the majority of our revenue is billed and collected in U.S. dollars, so we do not see the impact of U.S. dollar fluctuations on our revenues.
Thank you, Balaji. Before we open for questions, I'd like to share another TaskUs teammate's story. George Pimendees is a TaskUs teammate based in Thessaloniki, Greece. His story is one of resilience.
Born with dwarfism, George was always a talented and driven individual who dreamed of building a successful career. After earning his bachelor's degree, he was ready to join the workforce. However, a medical commission ruled that due to his condition, he was unfit for employment, a decision that would bar him from working for eight years. But George was not one to give up.
Instead of letting this setback define him, he decided to make the most of his time. He returned to school, studied music production, and soon began composing and releasing his own songs. But George still felt something was missing. He wanted the chance to work and fulfill his career aspirations.
For two years, George tirelessly advocated for his right to work. He took his case back to the medical commission determined to change their minds. Thanks to his perseverance, he succeeded. With this newfound opportunity, George wasted no time.
He attended a career day event where he connected with the TaskUs team who immediately recognized his potential. He went on to join us, becoming a part of the trust and safety team for our biggest client in Thessaloniki. Today, George thrives in his role, bringing his unique perspective, passion, and commitment to each day's work. His story inspires us all to always reach for the opportunities we deserve.
With that, I'll ask the operator to open our line for our question-and-answer session. Operator?
Thank you. [Operator instructions] And the first question will come from Jonathan Lee with Guggenheim. Your line is now open.
Jonathan Lee -- Analyst
Great, thanks for taking our questions. Tremendous to see the return to double-digit growth here. What are some of the underlying drivers that give you confidence around continuing this pace of acceleration into 4Q? And while we understand it may be early days, you did highlight momentum into next year. So, are there any initial demand or budgeting trends you may be seeing that will shape how you think about growth in 2025?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Thanks for the question, Jonathan. In Q4, we expect revenue growth will again accelerate. This is being driven by expected double-digit revenue growth in both our trust and safety and AI services business. We expect the growth rates in both of these service lines are going to accelerate from Q3 due to our expanded strategic relationship with our largest client.
We're also currently growing our operations with this client in five different countries to support their investments in Gen AI and trust and safety. Finally, we've made a lot of progress in expanding our AI service offerings with foundational model developers and our largest autonomous vehicle client. Excitingly, we're also seeing growth in our digital customer service business line. And there, our growth rate is also expected to accelerate in Q4 into the high single digits.
We're continuing to take share from the competition, driven by our superior operating performance. And as simple and repeatable work is slated for automation, we believe a lot of clients are expanding their investments in the kind of premium support offerings that TaskUs is known for. As for 2025, consistent with prior years, we'll provide formal guidance on our Q4 earnings call, which will happen early next year. For now, what I want investors to know is that we're leaning into the opportunities we see in front of us.
We're investing more in specialized service expertise and operational excellence to continue to take share from the competition and to sustain our growth rate. I think if we execute properly, our 2025 margin and growth rate will be among the best in the industry.
Jonathan Lee -- Analyst
Thanks for that detail. And as a follow-up, I think you guys highlighted some pricing pressure in your prepared remarks. Can you help unpack some of those pricing and contract structure trends you may have seen with new signings in the quarter and whether you expect those dynamics to continue in the near to medium term?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Yeah. We haven't seen an increase in competition since the time of our last call when we pointed out the trends and some pricing pressure from larger competitors who may not be growing as fast as TaskUs. We continue to fare a lot better than most of our direct competitors returning to double-digit revenue growth and sustaining above 21% adjusted EBITDA margins. And so, as we think about the environment currently, we really feel like the premium offerings that we're known for are sustaining demand for TaskUs services in a way that you're not seeing in traditional call center providers.
We've always been a provider of specialized services. And I think that positioning is really paying off. As we look to 2025, the strategy is to lead on the deployment of AI and simple workflows while continuing to grow the more complex work types like trust and safety, AI services, financial crime and compliance, and more complex forms of customer support.
And our next question comes from Puneet Jain with J.P. Morgan. Your line is open.
Puneet Jain -- Analyst
Yes, hi, thanks for taking my question. Very strong results. So, if you take like a step back, look at your guidance change throughout this year, like the low end moved up by $90 million on revenue, high end moved up by about $40 million. So, what drove that increase? I know like it's probably many reasons.
But is there anything that jumps out like maybe the fintech clients or adding more processes with existing clients or new clients or just more transaction volume at existing processes? What drove such a significant increase in guidance from when we started the year to now?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Yeah. If we look back over the last two years, we had a really challenging 18-month period where we were dealing with large volume shifts from onshore to offshore and a real focus on cost reduction across our client base. This year, our clients feel more confident. They're making investments, particularly in generative AI and other initiatives, and we've been a beneficiary of those investments.
If I look at our fastest-growing service line, which is trust and safety, here, we are continuing to expand our relationship with our largest client. We've had massive success in growing a financial crimes and compliance business across many different clients, which was a service offering that really only got introduced at TaskUs in the last few years. In AI services, we were really suffering for the better part of the year at a time in which both our largest autonomous vehicle client and our largest client had reprioritized some of their investment efforts and moved some work offshore. Again, there, our largest client is investing huge amounts of money in generative AI.
And so, our AI services with them are growing. Our largest autonomous vehicle client is scaling, rolling out autonomous vehicles across the country, and that's driving a return to growth at that customer as well. So, it's really a multifaceted picture. But I would say that the biggest thing we're seeing is our clients have returned to a phase of investing in growth rather than simply looking to cost reduce.
And TaskUs is really well-positioned to provide the specialized services that these customers are demanding.
Puneet Jain -- Analyst
And then in trust and safety, specifically for what you provide to your largest customer, was there any election-related benefit to that segment in 3Q, potentially in 4Q as well?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Yeah. We do provide election-related trust and safety work at our largest customer. And this year has been a very busy year with a huge number of countries going to the polls. Fortunately, we don't expect that the end of the U.S.
presidential election will impact revenues at that client. We are continuing to see a ramp-up in trust and safety investments from them across the globe, largely in response, I think, to regulatory pressure. So, we are going to continue to grow trust and safety revenue at our largest client into 2025.
And our next question comes from Maggie Nolan with William Blair. Your line is open.
Maggie Nolan -- Analyst
Hi. Are you prioritizing vertical diversification or growth outside the top account in particular, as we enter 2025? And do you have any targets there that you can share with us?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Yeah. We have been focused on expanding our presence in the enterprise, particularly in banking and financial services and healthcare. And in 2024, we've successfully landed a banking and financial service customer, and we just got verbally awarded in Q4, expect to sign a contract with a very large healthcare payer. The reason we're doing this is our experience in 2022 in which almost all of our clients who are high-growth technology clients began to focus on cost reduction.
I think that really exposed us to how risky it can be to be so concentrated in one area. And so, we sat down as a leadership team and strategically planned which areas we felt would be countercyclical. And we see really nice trends in the growth of healthcare and more traditional banking and financial services. We also felt like our experience with fintech, and health tech customers would give us the credibility to call upon these larger enterprises.
And so that strategy is paying off. It's beginning to work. It has been a longer sales cycle than we're used to because you're dealing with larger enterprise clients versus kind of the fast-growing, fast-decision-making start-ups that we've dealt with in the past. But we feel very confident that the strategy will continue to work, and we should see growth in both of those verticals in 2025.
Maggie Nolan -- Analyst
And the pricing commentary, I know you said it wasn't necessarily incrementally worse or better or different this quarter. But could you give a little bit of color on how that was across the different segments?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Yeah. So, if we're talking about service lines, we have seen a willingness to invest in specialized expertise in AI services and in the mission-critical trust and safety workflows that our clients rely on TaskUs for. Also, I think inside digital customer experience, we're really seeing a bifurcation of the business. On the one side, you have simple Tier 1 support that is likely to be very easily automated.
There, the pricing pressure is significant. But the vast majority of work we do at TaskUs is more complex white glove interactions, customer success, customer acquisition sales. And there, interestingly, as clients are beginning their automation journey, they're actually all talking about how they want to invest more in the premium side of support. And so, I think we stand to benefit from that as well.
And the next question comes from Jim Schneider with Goldman Sachs. Your line is open.
Jim Schneider -- Analyst
Good afternoon. Thanks for taking my question. Maybe sort of stepping back a little bit, thinking about your philosophy in terms of investments as you grow. I mean clearly, you've highlighted that as you're growing now, you're investing for that growth and investing ahead of that growth.
I'm sort of wondering, as we think about heading into 2025, do you expect those investments to sort of continue a pace as you continue to grow? In other words, margins might be under a little bit of pressure as that happens. And is there a point at which you feel that you sort of put in enough investment dollars on an absolute basis that you can sort of stabilize the amount on either the cost of revenue line or the SG&A line that you invest?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Yeah, it's a great question. So, as we look at 2025, our focus is on sustaining the accelerating double-digit growth rates we've been able to achieve this year. In order to do that, we do plan to continue to expand our investments in operational excellence, sales and marketing, and the specialized service line expertise that we think will continue to drive growth. With that being said, we recognize that our North Star has to be our adjusted EBITDA dollar growth.
And so our focus is on making sure that we're driving significant adjusted EBITDA dollar growth in 2025, which we expect to do. I think that the real key for our business over the next few years is going to be to continue to get better leverage over our SG&A. And that will simply come by growing top-line revenue faster than we're growing SG&A. Whether that is going to happen in 2025 or 2026, I'm not going to be able to say right now.
But I will say that we expect to continue to invest heavily into 2025. We expect that the growth rates that we've seen this quarter will be sustained into 2025 based on those investments. We will absolutely look to get better leverage over our SG&A in the next few years and make sure we're getting back to the adjusted EBITDA margins we've seen historically.
Jim Schneider -- Analyst
That's helpful. Thanks. And then relative to the large healthcare payer win that you cited in the quarter, good to see the diversification. But to follow up on the earlier question, I wanted to sort of ask what are the ambitions for your scale either with that customer or with that vertical in the future.
Basically, another way of asking it is, could that customer over time represent something sort of in your sort of top 10 or top 20 customers by size?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Yeah. There's certainly the potential for that customer to become one of our top customers. They aren't now. But if we are successful in our operational execution, and I expect we will be, they certainly have the potential to become one of our largest clients.
I think healthcare is a massive opportunity. It's a heavily regulated industry that will grow materially in the years to come. And we've got really great credentials working with a number of leading health tech clients. And so, we're using those credentials to go and speak to traditional enterprise healthcare companies about how we can help them to redesign their customer journey and apply some of the best practices that we've been successful in deploying for our health tech clients.
That offering seems to be resonating, and I'm excited to see what healthcare, enterprise healthcare, in particular, can become for TaskUs in the next few years.
And our next question comes from Jacob Haggarty with Baird. Your line is open.
Jacob Haggarty -- Analyst
Hey, guys. Congrats on a great quarter here. So, just a question on margins again. So, kind of like what levers do you guys have to pull to increase margins or at least keep them level in 2025? You talked about pricing pressure and the shift to offshore could potentially be done here with the U.S.
being pretty much as low as you guys have said it's going to get. So, I'm just kind of wondering like what levers you have to pull as we go into the new year here?
Bryce Maddock -- Co-Founder and Chief Executive Officer
Well, the biggest leverage we have to pull is continuing to move up the value chain in the service offerings we deliver to our clients. Ultimately, clients are going to pay based on the sophistication and reliability of the service that we provide them. And so, our investments in specialized services are directly aimed at continuing to sustain our growth rate and be able to expand the margin profile of the work that we're doing. Over the last few years, we have been helped by an onshore-to-offshore shift of work outside of the U.S.
It's also important to note though that we've seen significant growth in Europe and Latin America. And in those geographies, you tend to have margins that are slightly higher than U.S. delivery, but significantly lower than the margins that we've seen in places like India and the Philippines over the history of the business, which are our largest geographies. I think on the topic of margin, I want to have a few items called out for consideration as we head into 2025.
And I'll hand it over to Balaji to just outline a couple of those items that I want everyone to be aware of, particularly as we look at Q1 of 2025.
Balaji Sekar -- Chief Financial Officer
Awesome. Thanks, Bryce. So, like Bryce mentioned, as we kind of -- while we're not providing guidance for 2025 right now, but as we kind of look at Q1, consistent with last year, Q4 has about $6 million in seasonal revenues, which predominantly comes from our healthcare and retail clients that will not recur in Q1 of 2025. So, that is consistent with what we saw in 2024, too.
And then the second item, which is a little bit different unlike last year, is compared to Q4 of 2024, Q1 of 2025 has two fewer working days. So, while Q4 revenue was driven by about 66 working days, Q1 will be driven by about 64 days. And given that much of our costs are fixed, which, as an example, if you look at salaries, we pay monthly or on a periodic basis, but we often bill our clients on a per hour basis. So, this will have a negative impact on our reported revenues and margins in Q1.
And to be clear, the negative impact of working day on revenues and margins is isolated to Q1 of 2025.
Jacob Haggarty -- Analyst
Gotcha. That's very helpful. And then just kind of thinking about sequentials as well. Obviously, when you're saying that about 2025, that implies maybe some -- a lower sequential revenue growth rate in Q1, but should we expect that to maybe ramp throughout the year? Just kind of thinking on a quarter-to-quarter basis here because obviously, year over year, you had a tougher comp in the second half.
Bryce Maddock -- Co-Founder and Chief Executive Officer
Yeah. So, on that point, at this stage, our sales in Q3 and into the beginning of Q4 have been very strong. And so, I don't want what Balaji said to be read as revenue is going to decline from Q4 to Q1 necessarily. While we're not providing formal guidance, we just want everyone to know that there's this really 3% drag that you're going to see from having two fewer working days and $6 million in seasonal revenue that won't recur.
So, in order to continue to grow sequentially, we're going to have to sell over both of those things. And our team is hard at work to make that happen. As we look to the rest of 2025, there definitely are more challenging comps in the back half of 2025, given the success we've had in 2024. We do feel very confident about our ability to continue to sustain our growth into 2025.
And what that means for the back half of the year, it's a little hard to say with precision at the moment, but the trends that we're seeing have us feeling very confident.
Operator
I show no further questions at this time. [Operator signoff]
Duration: 0 minutes
Trent Thrash -- Senior Vice President of Corporate Development and Investor Relations
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TaskUs (TASK) Q3 2024 Earnings Call Transcript was originally published by The Motley Fool