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I live in Los Angeles, where we are currently in the thick of a very on-brand end-of-summer heatwave, and my skin is feeling parched, to say the least. Whenever my complexion needs an extra splash of hydration, I twist open my jar of TULA 24-7 Moisture Hydrating Day & Night Cream for some much-needed replenishment. This moisturizer is one of TULA's best-selling formulas, thanks to its super light consistency but deeply nourishing ingredients that actually rehydrate the skin -- but it's also not cheap.

While I think the moisturizer is worth it, I'm not always inclined to drop almost $60 on a new jar. Luckily, Target carries one of the best TULA 24-7 Moisture dupes ever, for just $13.

With the launch of ULTA-approved beauty products at Target came lots of high-quality and higher-priced formulas. But, just because you can now shop coveted brands such as TULA at your local Target doesn't mean you have to splurge on on higher price tags. If TULA isn't within your budget but you want to reap its benefits, pick up the e.l.f. Holy Hydration Face Cream, which is considered one of the best TULA moisturizer dupes around.