Kenco has brought back its survey of over 250 U.S. consumers to get a pulse on their peak season spending habits and their holiday shopping plans and concerns.

Kenco has brought back its survey of over 250 U.S. consumers to get a pulse on their peak season spending habits and their holiday shopping plans and concerns.

Consumers are feeling the pressure of inflation this holiday season with 74% concerned about affording gifts. Additionally, most (76%) will continue to look to free, slower shipping options than those that require payment. However, when it comes to the supply chain, consumers are less worried about inventory concerns this year, showing a 31% reduction in inventory concerns from the 2023 survey.

"As e-commerce leaders face a shortened peak season due to a later Thanksgiving, it's essential they strike the right balance between meeting consumers' affordability concerns and ensuring their products get to them in a timely manner for the holidays," said Frank Loewen, Senior Vice President of Operations at Kenco. "Whether it's driving additional promotions or offering incentives for longer shipping times, eCommerce leaders who keep a close eye on their customers' activities and stay agile in their operations will likely see success this peak season."