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SIGNAL Singapore 2024: Fulfilling the promise of customer engagement AI through communications and contextual data


SIGNAL Singapore 2024: Fulfilling the promise of customer engagement AI through communications and contextual data

WhatsApp Business Calling API is the new addition to help businesses increase meaningful interactions with their customers and increase revenue while providing outstanding customer support. Learn more about our beta here.

Twilio envisions a world in which every digital interaction between company and consumer is amazing and memorable using a unique combination of communications and contextual data. Whether a business is looking to build smarter marketing efforts or resolve fraud alerts efficiently, Twilio products seamlessly enable these secure, personalised message and voice interactions.

Segment Linked Audiences enables marketers to easily create personalised audience segments from warehouse data with a user-friendly, no-code interface. Built on top of the Segment Data Graph, Linked Audiences offers seamless integration with your data warehouse.

Segment CustomerAI Recommendations and Generative Audiences make it easy for marketers to determine who is most likely to purchase a specific product or product category, then target those audiences in downstream channels and launch multichannel customer journeys. Marketers are empowered to build target audiences with unprecedented speed, ease, and scale with just a simple text prompt in Twilio Engage .

Context at your team's fingertips

Unified Profiles on Flex tie each consumer and their history, pulling in real-time events from web, mobile and social, and calculating traits and preferences based on that behavior. Powered by Twilio Segment, the Unified Profile data layer creates a complete view of the customer that companies can then use to delight and tailor every interaction.

Agent Copilot uses AI to generate customer highlights based on the customer's intent. This data makes it easy for an employee to understand context about the customer interaction, align quickly, and accelerate time-to-resolution. Data from the customer interaction is then used by Agent Copilot to generate wrap-up summaries, disposition codes, next best action, and sentiment.

Every agent interaction takes less time, delivers more ideal outcomes, and provides your business with information to improve other customer interactions across your business.

Personalised Virtual Agent and voice intelligence offer the power of AI plus Unified Profiles to scale customer care voice interactions. Companies can have real conversations and resolve fraud issues, all through AI agents and never needing to escalate to a human agent.

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