Jimmy John's released an ad on X Thursday featuring an unusual sandwich, and some social media users were quick to criticize the company.

The humorous ad was reminiscent of the 1999 "found footage" horror movie "The Blair Witch Project."

Nicole "Snooki" Polizzi, most famous for her role in the television show "Jersey Shore," starred in the ad.

But the real star was the "Picklewich," a sandwich featuring pickles for buns, rather than bread.

Social media users were quick to criticize something else entirely.

"This sandwich was stolen from Elsie's deli in Jersey," one user wrote.

Elsie's, in Red Bank, New Jersey, does indeed offer a "Pickle Sub."

An Instagram user criticized the same point, claiming Jimmy John's stole the idea from a pickle sandwich shop in Detroit, Michigan, called "What's the Dill."

"Why did yall copy from @whatsthedill_detroit ? A Black own Detroit restaurant," the user wrote.

Other users vented non-related criticisms, such as demanding the company bring back its "Kickin' Ranch."

"Normalize listening to your customers and bring back Kickin' Ranch!" one user wrote.

"Know what what would've been great with these? Kickin ranch," another user said.

The sandwiches come in two basic options: a "Turkey Picklewich" and a "Vito Picklewich."

The limited time offer will be available only at participating locations and while supplies last.

Advertise with The Western Journal and reach millions of highly engaged readers, while supporting our work. Advertise Today.