Vivid Headlines

Publisher Traffic Spiked Thanks to Google's Gen AI Overview Tweaks as Ad Rollout Begins


Publisher Traffic Spiked Thanks to Google's Gen AI Overview Tweaks as Ad Rollout Begins

Google's artificial-intelligence-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. (ADWEEK)

Google is beginning a wide rollout of ads that will be displayed within and alongside the AI-generated summaries that appear at the top of some search results -- a move meant to show investors that costly AI projects can generate revenue. (Bloomberg)

Previous articleNext article

POPULAR CATEGORY

entertainment

12653

discovery

5716

multipurpose

13290

athletics

13194