B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research from Redpoint.

The report was based on data from a survey of 255 B2B buyers based in the United States.

Some 61% of respondents say that if vendor content includes an analysis of a data set related to their industry or role, they are more likely to share it with others who have a role in the purchasing decision.

B2B buyers say that if content includes an analysis of a data set related to their industry or role, they also perceive the vendor as having more expertise.